The value is difficult to explain
Clarify the product story and show the product moments that prove its value.
Make product and launch tell one clear story.
Keep the same clear promise from the first ad or landing page through mobile onboarding.
10k+Performance ads designed and tested
OneProduct story across every touchpoint
ShipDesign that stays close to implementation
Useful when the product works but the launch feels disconnected.
Customers should hear the same promise in marketing, the interface and onboarding.
The product has outgrown its story
Update the interface, website and messaging to match what the product has become.
The click and product do not connect
Align ads, landing pages and onboarding so customers get what they were promised.
What the work can deliver
- Product positioning and a focused story customers can repeat.
- Landing-page structure, design and conversion-critical product proof.
- Interactive prototypes, product demos and launch motion.
- Onboarding communication, email and app-store materials.
- Selected acquisition concepts connected to the product experience.
- A coherent visual direction and implementation review across touchpoints.
Relevant launch work
Product and communication designed as one experience.
He always delivers on time, and to an excellent level of quality, and he works brilliantly to briefs, no matter how outlandish.
Related notes
How product decisions, attention and launch communication reinforce each other.
8 min read
Every screen is an ad
What ten thousand ads taught me about attention and action.
Read note →8 min readThe mockups are free now
Why plausible launch screens are not the same as the right product story.
Read note →10 min readThe eye finds your button last
How hierarchy decides what people notice before they act.
Read note →Before we start
Can you work with our existing brand?
Yes. We can extend a useful brand into the product and launch, changing direction only where needed.
Do you design both the product and landing page?
Yes. The landing page should show what the product really offers, and onboarding should deliver that promise.
Can the engagement focus only on repositioning?
Yes. Start with the product story and the most important proof points, then expand only where needed.
Pricing
Three clear ways to start.
€300Live product teardown: one critical flow reviewed live, with the main issues and next steps identified together.
from €2,500Focused product project: one journey, launch, audit or product question with a defined outcome and scope.
€5,000 per monthEmbedded design support: ongoing senior product design inside your product and engineering team.
Prices exclude VAT. Scope and fee are agreed before anything begins. See how engagements are structured.
What happens on the call
Fifteen minutes, no deck, no discovery workshop to book afterwards.
You send a link and a sentence.
I look at your product before we talk, so the call opens on specifics instead of background.
You describe what feels stuck.
I tell you what I would look at first, and say plainly whether this is work I am the right person for.
A short written summary.
The approach, the scope and the fee if it makes sense to continue. No obligation either way.
Preparing to launch or reposition a product?
Book a short call and share what exists and where the experience breaks apart. You will leave with a clear next step.