Senior product design for the difficult parts.

I work directly with founders and product teams on new products, regulated onboarding and technical workflows, from the first decision through implementation.

What I help with

Design a new product

Turn an idea or unfinished product into something a team can build and customers can understand.

  • Define the core product and its first useful flow
  • Prototype the hard decisions before engineering commits
  • Prepare the interface and components for implementation

Improve an existing product

Find the moments where customers hesitate, abandon or lose trust, then redesign the flow around real evidence.

  • Audit one high-value journey
  • Redesign onboarding, KYC or another critical flow
  • Review the implementation and learn from release data

Launch a digital product

Connect the product, onboarding and launch story so the promise still holds up after someone signs in.

  • Product positioning and launch experience
  • Interactive demos and prototypes
  • Onboarding and the acquisition materials that feed it

Tell me what you’re building.

A useful first message has three things: the product, the problem and what needs to change.