Four products I helped define, design and ship across fintech, B2B software, health and self-service.
New product · Regulated onboarding · Fintech
A new credit product designed from research to launch, including regulated onboarding and post-launch improvements.
First designer, FinOps, B2B SaaS
Turning an engineer-built AWS cost platform into journeys customers could understand, trust and act on.
Founding product design · Health
More than 115 biomarkers, medical reports and GP advice made clear enough for customers to understand and trust.
Focused optimisation · Fintech
A self-service experience built around customer questions. Support contacts fell by approximately 15%.
